I'm Lucas — Head of Growth for Latin America, co-founder, and builder. I've spent years at the intersection of fintech, crypto, and startup growth. Always curious, always building.
My story started far from the startup world. Between 2010 and 2013 I volunteered across the Amazon, Antioquia, and Indonesia — serving isolated communities as an interpreter for medical brigades, supporting human trafficking prevention programs, and working with coffee farmers on social impact initiatives with the private sector. Those years shaped how I see the world: people first, always.
From there I built and sold an online language institute that grew to over 2,000 active students, then got my first taste of fintech as VP of Operations for a Bitcoin ATM company across Latam. In 2019 I co-founded Geek Developers, the software studio I still run today, and found my home at the intersection of crypto and global growth — I led expansion for Paxful across Southeast Asia and Latin America, and now drive Latam growth at BitJem.
Through Geek Developers, we're now launching InboxLabs — a product that lets companies run on WhatsApp and other messaging apps — and Workbench, a second brain for entrepreneurs juggling multiple ventures at once.
Outside of work: I live on a farm near Medellín, collect music, grow my own food, raise free-range hens, and build my family with Cata 💍, Amy 🌻, and Susi 🐾
BitJem is the simplest way to buy, gift, and receive crypto — buy a digital gift card from trusted partner marketplaces, redeem it at BitJem.com, and receive cryptocurrency instantly, no technical knowledge needed. I'm leading the Latin American launch, building the go-to-market, partnerships, and growth infrastructure from the ground up.
bitjem.com →The software studio I co-founded and run with my best friend. We build custom software, AI automation, and agentic solutions for companies — from first idea to production, shipping the tools businesses need to move faster.
geekdevelopers.co →A platform that lets businesses operate entirely through WhatsApp and other messaging apps — automations, workflows, and customer ops without leaving the chat. Building this for the way Latam actually communicates.
inboxlabs.chat →Your second brain for every venture you're building. Capture any thought, task, or idea in seconds — then let Workbench help you decide what actually deserves your attention. No more mental overload or dropped balls, just a clear view of what matters across every project, every day.
Try Workbench →A white-label community platform for creators in Latin America. Covra gives each creator a branded page and a gated content library — courses, audio, articles, video, and PDFs with a built-in reader — plus posts, live streams, a member inbox, and membership tiers. Creators keep full ownership of their content and pay a flat fee, instead of handing a cut to a marketplace. Spanish-first, and live now in beta.
covra.lat →Sharing thoughts on fintech, startup growth in Latam, and the builder life. Writing, speaking, and growing an audience around what I know best.
Read my thoughts →✍️ Writing regularly about fintech, crypto, and building in Latam. More posts coming — follow along on X or LinkedIn for updates.
Whether you're working on something in fintech, crypto, or Latin American markets — or you just want to talk shop, share an idea, or grab a virtual coffee — I'd love to hear from you.
I respond to every message. No assistants, just me.